Privacy Policy

Effective Date: January 1, 2026 | Last Updated: January 1, 2026

RootTrace Heritage LLC ("Company," "we," "us," or "our") operates the website root-traceguide.com and provides genealogy research and consulting services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

• Identifiers: Name, email address, telephone number, mailing address, IP address.
• Commercial Information: Records of services purchased or considered, and transaction history.
• Internet Activity: Browsing history on our website, pages visited, time spent, referring URLs, device type, browser type, and operating system.
• Genealogical Data: Family history information you voluntarily provide for research purposes.
• Communications: Content of emails, messages, and inquiries you send to us.

2. How We Use Your Information

We use collected information for the following business purposes:

• To provide, operate, and improve our genealogy research services.
• To respond to your inquiries and communicate about service orders.
• To send transactional emails and service-related communications.
• To analyze website usage and improve user experience.
• To comply with applicable laws and legal obligations.
• To protect against fraud, unauthorized access, and illegal activity.

3. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out: We do not sell personal information. If this changes, you will have the right to opt out of the sale.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us at [email protected] or call (512) 555-0198. We will verify your identity before processing your request.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Please see our Cookie Policy for detailed information about the cookies we use and how to manage your preferences.

5. Third-Party Services

We may use third-party service providers for website analytics (such as Google Analytics) and payment processing. These providers have their own privacy policies and data handling practices. We encourage you to review their policies. We do not control these third parties' data collection or use practices.

6. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Genealogical research data is retained for the duration of our client relationship and for a reasonable period thereafter.

8. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

9. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

RootTrace Heritage LLC
3105 Oak Creek Boulevard, Suite 410, Austin, TX 78701
(512) 555-0198
[email protected]